Friday, December 6, 2019

Nebraska Cover Story

The December 2019 cover of Roadrunner magazine features an image taken in one of the many surprisingly unexpected places Nebraska hides in plain sight.

Having no directives other than to ride, photograph, and write about the state proved very rewarding. The relative emptiness of Nebraska turns the land into a blank canvas for the interesting stories contained in the prairie.

Thanks to Indian Motorcycle for providing the Roadmaster on this trek.

A post shared by Jon Beck (@jonbeckadv) on

Sunday, October 20, 2019

Firstgear Moto

Got to roll with some amazing riders and a killer crew for the 2020 Firstgear Moto campaign. Temps ranged from freezing to balmy over the intense two-day project. Perfect real-world environment for a gear shoot.

My personal KTM 1090R was among the four bikes featured for the catalogue materials, and has been popping up in various other projects since this shoot.

More to come...

I've photographed quite a few Revzilla ads and other materials over the years, so was fun surprise to see this pop up in my inbox. Working both sides of the lens is mutually beneficial - helps understand the perspective of both rider and photographer, and improves communication in setting up shots.

Sunday, May 26, 2019

Indian Motorcycles

Past several weeks have been a back-to-back series of offroad projects between adventure bikes and dirt bikes.

In a drastic change of pace, I jump on an Indian Roadmaster in a week or so to ride across a portion of the midwest for a story. Totally unrelated, last year I modeled for Indian's Chieftain Elite campaign.

Apparently both Hollywood, and motorcycles, are six degrees from Kevin Bacon...

Tuesday, May 21, 2019


Flying out shortly for a series of back-to-back projects, the first of which is the BMW S 1000 RR launch in Alabama. Earlier this year, the press event for BMW's R 1250 power plant took place in Southern California.

Had a bit of fun creating b-roll with the GS and GS Adventure models. Staggeringly heavy rains turned normally smooth dirt roads into an adventure bike playground...

GSA-PRE from Jon Beck on Vimeo.

GS-PRE from Jon Beck on Vimeo.

Thursday, April 25, 2019

The West, in the U.S. and Canada

The June 2019 issue of Roadrunner Magazine features a couple different stories, from two different countries. Reviewing Beta's 2019 500 RR-S in the deserts of Southern California, and touring around Penticton, Canada on a couple BMWs.